Privacy Policy

Last Updated: November 7, 2025

Introduction

White Cactus ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you use our AI commerce optimization platform.

Information We Collect

Information You Provide

  • Account Information: Name, email address, company name, password, and billing information
  • Product Data: Product descriptions, images, pricing, URLs, and other content you submit for optimization
  • Communication Data: Messages, support requests, and feedback you send us
  • Payment Information: Processed securely through third-party payment processors

Information We Collect Automatically

  • Usage Data: How you interact with our platform, features used, pages viewed, and time spent
  • Device Information: IP address, browser type, operating system, device identifiers
  • Cookies and Tracking: We use cookies and similar technologies to enhance functionality and analyze usage
  • Analytics Data: Performance metrics, click-through rates, and conversion data

Information from Third Parties

  • AI Platform Data: We monitor public AI platforms (ChatGPT, Claude, Gemini, Perplexity, Meta Llama) to track mentions and recommendations of your products
  • Public Sources: Web citations, reviews, and publicly available product information

How We Use Your Information

We use collected information to:

  • Provide, maintain, and improve our services
  • Track your product visibility across AI platforms
  • Generate AI-optimized product descriptions and content
  • Analyze sentiment, rankings, and competitor comparisons
  • Provide customer intelligence and keyword tracking
  • Process payments and manage your account
  • Send service updates, security alerts, and marketing communications (with your consent)
  • Detect and prevent fraud or security issues
  • Comply with legal obligations

How We Share Your Information

We may share your information with:

  • Service Providers: Third-party vendors who assist with hosting, analytics, payment processing, and customer support
  • AI Platforms: Optimized product information submitted to improve visibility in AI recommendations
  • Business Transfers: In connection with mergers, acquisitions, or asset sales
  • Legal Requirements: When required by law, court order, or government request
  • With Your Consent: When you explicitly authorize us to share information

We do not sell your personal information to third parties.

Data Retention

We retain your information for as long as your account is active or as needed to provide services. After account termination, we may retain certain data for:

  • Legal compliance (tax, accounting requirements)
  • Dispute resolution
  • Fraud prevention
  • Aggregated, anonymized analytics

Your Privacy Rights

Depending on your location, you may have the right to:

  • Access: Request a copy of your personal data
  • Correction: Update inaccurate or incomplete information
  • Deletion: Request deletion of your personal data
  • Portability: Receive your data in a structured, machine-readable format
  • Opt-Out: Unsubscribe from marketing communications
  • Restrict Processing: Limit how we use your data

To exercise these rights, contact us at [email protected]

Security

We implement industry-standard security measures including:

  • Encryption of data in transit and at rest
  • Regular security audits and vulnerability assessments
  • Access controls and authentication requirements
  • Secure payment processing through PCI-compliant providers

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place, such as Standard Contractual Clauses, to protect your data during international transfers.

Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children.

Cookies and Tracking Technologies

We use:

  • Essential Cookies: Required for platform functionality
  • Analytics Cookies: To understand usage patterns (Google Analytics, etc.)
  • Preference Cookies: To remember your settings

You can manage cookie preferences through your browser settings.

Our platform may contain links to third-party websites. We are not responsible for the privacy practices of these external sites.

California Privacy Rights (CCPA)

California residents have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected, request deletion, and opt-out of sale (though we do not sell personal information).

European Privacy Rights (GDPR)

If you are in the European Economic Area, you have rights under the General Data Protection Regulation, including rights to access, rectification, erasure, and data portability. Our legal basis for processing includes consent, contractual necessity, and legitimate interests.

Changes to This Policy

We may update this privacy policy periodically. We will notify you of material changes via email or prominent notice on our platform. Continued use after changes constitutes acceptance.

Contact Us

For privacy-related questions or to exercise your rights:

White Cactus
Email: [email protected]